What’s a Conversion Brand Swap?

A conversion brand swap is the process of replacing a product line you no longer love or sell through—whether it’s hair color or retail—with a SalonCentric brand that better fits your salon’s goals and clients' needs.

How it works…

Color Conversions (Tube-for-Tube)

We’ll do a direct tube-for-tube exchange of your current color line with a premium alternative brand. Whether you're looking for lower cost per application or better results behind the chair, we'll match it tube-for-tube to keep your inventory consistent — with an upgrade.

Retail Conversions (Dollar-for-Dollar)

Have retail that’s just not moving? We’ll swap it out dollar-for-dollar for one of our high-performing SalonCentric brands. That means no loss to you — just smarter products on your shelves that are proven to sell.

Why convert?

  • More Profit Per Application: Many brands we offer have a lower cost per use — meaning more money stays in your pocket.

  • Higher Performance: Better results = happier clients = more referrals and rebooking.

  • No Upfront Cost: We handle the swap so you can re-invest in what does work.

  • Fully Supported Transition: Education, formulas, and stylist support are included — we don’t just swap, we partner with you.